Recently, LinkedIn introduced company pages – an easy way to provide additional details about your business. If you run an online b2b business then LinkedIn can help you in boosting your b2b sales leads. These LinkedIn statistics can help you understand the platform, and how most marketers use it. Use hashtags in your posts. Comment on other posts. Share posts from other brands and individuals. Use data in your posts. Those in the middle are looking for data that can influence those above them in order to validate their actions and decisions. Doing this, is just similar to Search Engine Optimization, with LinkedIn you have the chance to increase and influence the search engine results of your business using LinkedIn profile optimizer. 1. Maintain a robust profile. LinkedIn basics: Setting up a profile in six steps. When a person shows interest in your brand’s products or services, the steps that person takes towards making their first purchase just seem natural.
So if you want to share an interesting story or idea with your contacts in the accounting industry, a simple point and click is all it takes. You’ll want to start building awareness of your LinkedIn Profile. Here’s a great idea: upload a video to your profile page to help generate LinkedIn leads. Email scraping can help you collect email addresses shown publicly using a bot. And now, these hashtags have become a great tool for inbound marketers since they help them categories specific keywords to reach potential clients. This makes it very important to have good digital outreach, especially on the platforms your target audiences are on. But .025% is such a low engagement rate that you really shouldn’t have to worry about it at all if you use remotely good content. Pretty much every business needs a good piece of social media management software which almost makes Hootsuite a marketing essential. Description – Tell your company’s story much like you did in the About Us section of your website. With so much activity conducted within LinkedIn, it’s easy to get overwhelmed. It’s an online platform for industry-specific discussions and for making connections based primarily on professional interests and affiliations.
It’s especially useful due to its mobile-friendly design. Say you own a graphic design firm. Having a solid LinkedIn profile is a crucial ingredient – but it is only the starting point. The real secret of having your own group is the free email broadcast tool included with it. And of course, don’t forget to promote your company page by LinkedIn email, group discussions, group announcements, and updating your status. With one click and a mouse move, you can substantially control the narrative that people view when visiting your public profile page. A new feature of LinkedIn is the Add Sections tool – a way to modify your profile with additional details about your qualifications from other online sources. Add buttons to your Company Page. Start building authority and awareness through an ever-present stream of relevant information that appears directly on the LinkedIn home page of your connections. You can also raise questions that you are interested in to start a discussion.
As a side note for those of you who are more SEO-savvy, it is very feasible that LinkedIn Recommendations will be a factor in search rankings – similar to Facebook Likes or Twitter sharing today. Examples and benchmarks are discussed from the main social networks including Facebook, Instagram, LinkedIn and Twitter. The tools are there, your customers are there … If you aren’t using LinkedIn for business, you’re missing opportunities to attract potential customers and clients, generate leads and drive sales. Research has shown that over 83% of potential customers are more likely to make the decision to purchase based on the recommendations of trusted sources. This feature gives your business social proof through recommendations of LinkedIn Users that are visible on your site. Hoovers pride themselves on being the ‘largest single source of business information’ anywhere. With a little bit of effort, your RSS reader can become a daily source of business opportunities. LinkedIn gives you lots of tools to drive interest and traffic to your business – so use them. The LinkedIn Developer site has a rich number of easy-to-use tools to enhance your site. With more than 225 million users worldwide, LinkedIn is the social networking site for professionals.